Ad Tech Wars

At the recent Collision Conference, I had the pleasure of taking the stage alongside The Trade Desk‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis. We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television. We opened the session by gauging whether the audience… Continue reading Ad Tech Wars

In the Matter of Bezos and The National Enquirer

I was asked by a leading PR industry trade magazine to share some thoughts on Jeff Bezos’s audacious PR gambit aimed at the blackmail-happy National Enquirer and its Trump puppet owner David Pecker. I was hardly alone in acknowledging the fearless guile of the billionaire owner of Amazon and The Washington Post. It prompted my… Continue reading In the Matter of Bezos and The National Enquirer

Europe’s Biggest Tech Conference

For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. It was my 4th visit to the Dublin-born tech conference, and it continues to inspire. First and foremost, the 70,000 attendees of the sold-out event are treated to a feast of… Continue reading Europe’s Biggest Tech Conference

Making a Name for Your Startup

For those of you with whom I’m connected on LinkedIn, you probably noticed I recently returned from the Web Summit in Lisbon. It was my third year in attendance. Before I get into what I was doing there, you should know how big the Web Summit has become. First, I’d venture to say that it… Continue reading Making a Name for Your Startup